One of the attractive elements of running a blog on the characteristics of “Graphic Pioneers” is coming across a significant graphic work of which I was completly unaware.
Thanks to the great help of Mario Crespo López to whom I’m sincerely grateful for the graphic images that are presented in this post, I´ve had the privilege of becoming acquainted with the work of Ramón Calderon (Santander, 1932-2004), a graphic designer professionaly connected to his hometown, for which he produced the majority of his works.
Ramón Calderón used a variety of approaches and techniques in his artistic work, because, as himself wrote: ‘in the world of creativity conventional limits do not exist. A man who limits his aesthetics horizons is not a creative person’. Indeed Calderón made works as a painter, sculptor, illustrator, cartoonist, photographer and graphic designer.
With a strong British influence, being something of an anglophile, he traveled to London in 1954, where he produced Interior Design for Thoerlo Club, New Torch Theatre and Miranda’s Club as well as collaborating with the London Mystery Magazine.
Back in Spain, in the second half of the fifties and throughout the sixties, a total of 243 vignettes were publish in the satirical magazine La Codorniz. He also worked as Creative Director for the domestic electronics company Corcho.
One of his mot famous works was the logo that identifies the ‘Festival Internacional de Santander’ since 1952 to which Calderón designed posters, programs, stage costumes and sets for the stage, as well.
Between 1953 and 1980 spread his talent designing Christmas Cards for Santander companies and for himself employing different techniques: illustration, collage and photography mixed with drawings. In some of this works there is an echo of the ‘plaquetas’ (see previous post) designed by Ricard Giralt Miracle.
As Mario Crespo López wrote in ‘Un Santanderino en Londres’, Ramón Calderón still surprising us with his beautifully brighter and caducous world.