Author Archive
Josep Queralt, master classes

Josep Queralt, master classes

In December 2004, a show opened at the Museum of Valls, birthplace of Josep Queralt (1910–1993), curated by Santi Barjau and Jordi Paris. It presented works produced by this pioneer for local businesses and industry, including Farmacia Muret, Porcelanas Isard, and the iron and steel manufacturer, agricultural cooperative and printing house Moncunill. In the introductory...
Shouting at the wall

Shouting at the wall

Just a few months ago, the publication Crits a la paret i poemes visuals. Josep Pla-Narbona. Cartells 1947-2004, coordinated by the recently departed Professor Anna Calvera, was presented at the Barcelona Design Museum. In the files in my study, I still have the preparatory dossier in Catalan for this book, with a different working title...
Summer designs

Summer designs

The plaquettes were small publications, generally in the form of a notebook, which Ricard Giralt Miracle (see earlier post) sent to his clients and friends as Christmas greetings or notifications of the summer holiday period during which the pioneer closed his workshop Filograf (see earlier post). As Giralt Miracle himself stated about the plaquettes, they ‘have been the...
Echeverría and professional integrity

Echeverría and professional integrity

Miguel Ángel Echeverría is one of the foremost pioneers of design in Spain whose extensive international career and broad experience of creating and implementing corporate identity programmes have never quite received the kudos and recognition they deserve. Echeverría, who founded the company Gabinete Técnico Echeverría, maintains that you cannot design a visual identity and then ignore...
“Christmas” pioneers

“Christmas” pioneers

In 1953, Producciones Editoriales del Nordeste, PEN, published in its collection Books of the Unicorn, a small text book by Joan Josep Tharrats in which he made a tour of Christmas greetings in the form of postcards, Christmas cards, keepsakes, etc. From the miniatures of the Books of Hours to illustrations by Saul Steinberg, José...
“Spain for You”, if I may say it

“Spain for You”, if I may say it

This special edition is published under the auspices of the Interministerial Board for the Commemoration of the XXV anniversary of the Spanish Peace and on the occasion of the exhibition “Spain 64–25 years of Peace”. Thus, this clarification on the back cover of the promotional booklet, Spain is Different [great slogan, by the way] closed, as...
La Mercè, La Merced

La Mercè, La Merced

“Barcelona is the wide and beautiful window, the proud balcony, from which Spaniards look out over that Mediterranean Sea. It is destined, again and always, to be the axis and crossroads of cultures, the path and the means to admirable joint participations.” I quote this statement, signed by V. Domínguez Isla, from the text of...
The Poster in Asturias

The Poster in Asturias

It is inspiring to see how in recent years a proliferation of initiatives have materialized in the form of monographic books or exhibitions that are serving to recover and value the work of the pioneers of Spanish graphic design. Virtually all the graphic artists that appeared in the book “Pioneers” in 2007, years later are...
Prieto and the Theatrical Poster

Prieto and the Theatrical Poster

This is the third post published in “Graphic Pioneers” about different creative aspects of Manolo Prieto’s work. We previously referred to the series of covers that he designed for “Novels and Stories” (see previous post) or the illustrations collected in the book “Toros en El Puerto” (see previous post); this time we are going to...
Spanish "Graphis"

Spanish “Graphis”

Graphis, the International Journal of Graphic Art and Applied Arts, is probably the best Graphic Design magazine ever in the history of our profession. Perhaps only the current “Eye Magazine” measures up to that mythical publication. Under the editorial guidance of Walter Herdeg it published every two months, in three languages -English, German and French-,...
Super Veloz Type: the supercalifragilistic typeface (II)

Super Veloz Type: the supercalifragilistic typeface (II)

Of all of them (see previous post), Super Veloz was the one to bear the most fruit. Its main selling points were speed and savings. Using a single typeface, it was possible to produce many different creations. It allowed printers to make the leap into producing drawings, illustrations and logos using its modules, based on...
Super Veloz Type: the supercalifragilistic typeface (I)

Super Veloz Type: the supercalifragilistic typeface (I)

As the final echoes of Bauhaus and the avant-garde movements were sounding, Europe witnessed the emergence of the so-called New Typography, initiated by Jan Tschichold with the publication of his 1928 book of the same name. Adopting a san-serif typeface, rational design, asymmetrical composition and formal construction based on geometry were put forward as the...