50’s
San Isidro* Pioneers in Madrid

San Isidro* Pioneers in Madrid

In 1991, Carmen Herrero, director of Madrid’s Municipal Museum, organized a large and surprising exhibition, for the times, in the city titled “Festival Posters from the Museum’s Municipal collection, 1932-1991”. Although 118 posters were displayed on a variety of themes, the celebration of the San Isidro Festival predominated with a total of 90 posters, including...
“New Artists Collection” (and II)

“New Artists Collection” (and II)

Among the editions that account for the short life of the “New Artists Collection” (see previous post), number 12 is the one that stands out in the collection. Works appeared under the title “Fantastic Art” in an exhibition with the same name that brought together celebrated artists that included Miró, Calder, Picasso, Oteyza and Tâpies....
Filograf, a world of tests

Filograf, a world of tests

‘When my father founded Filograf. Instituto de Arte Gráfico, in 1947, a dream he had worked towards came true: to have a design studio and graphic design workshop set up in the same place. His broad experience as a studio manager in the publishing house Industrias Gráficas Seix y Barral, from Barcelona, proved that this...
“New Artists Collection” (I)

“New Artists Collection” (I)

The “New Artists Collection” was a “Clan” initiative, the Madrid bookstore-gallery-editorial, promoted by journalist, writer and editor Thomas Seral y Casas in the late 1940s. The activity of this promoter and inventor of cultural initiatives and founder of different gallery-libraries was significant to the renewed modernity tradition in Spain. The “New Artists Collection” consists of...
The Morillas prescriptions

The Morillas prescriptions

Anna Calvera explains it very well in the text “From graphic artist to graphic designer” included in the tribute book to Antoni Morillas, admirably prepared by his son Lluis, a thorough documentation of his father’s professional path: “in the case of graphic designers the process followed is clear. When they start out as apprentices, they...
The FAD stars

The FAD stars

The FAD stars (Foment de les Arts i del Disseny – Catalan design association) In December 1963 each member of the ADG/FAD (graphic design and communication branch of this design association) designed a star for their Christmas greeting. The card was designed by Tomás Vellvé and printed by Industrias Gráficas Casamajó, it is a piece of great beauty...
Amador Garrell: local design

Amador Garrell: local design

The graphic designer and printer Amador Garrell came from a long line of graphic arts professionals who were known for their experimental endeavours within the field. He began his career as a signwriter and cartoonist for the Catalan magazine “La Gralla”. In 1954, after completing his first few jobs in Barcelona, he returned to his...
Other bulls by Manolo Prieto

Other bulls by Manolo Prieto

June 16th 2012 marks the centenary of the birth of the graphic artist Manolo Prieto, author among many other works of the so popular silhouette of the Osborne bull. Manolo Prieto –artist, painter and illustrator as he liked to present himself– was born in El Puerto de Santa María (Cadiz, Spain) in 1912, the very...
'Plaquetas’: Ricard Giralt Miracle

‘Plaquetas’: Ricard Giralt Miracle

The ‘plaquetes’ were greetings cards created by the ‘Filograf’ studio of designer Ricard Giralt Miracle. Sent out between 1953 and 1989 at christmas, or in the summer, they represent the synthesis of Giralt Miracle’s graphic world; his most personal, and gratifying work. Employing texts by Cervantes, Dante Aligheri, Juan Ramón Jiménez, Maragall or Salvat Papasseit...