60’s
The catalogue for mobile types of Filograf

The catalogue for mobile types of Filograf

On the cover of this “Selection of printing characters”, five different types already appear: a capital “F” – which he would also use in certain time periods as an image for his “Graphic Art Institute” – a “Spanish thin semi-bold”; his own name made up of English calligraphy characters, one “Hellenic”, and, to conclude, a...
Cruz Novillo and Producers

Cruz Novillo and Producers

The first programme coordinated to unify printed and animated graphic art was used for Otto Preminger’s 1955 film The Man with the Golden Arm. The title sequence was designed by Saul Bass and featured an arm that traced the plot of the film: the drug addiction of its main character. The credits for the film...
A sharp point

A sharp point

In 1995 the “American Pencil Collectors Society” was founded in the USA, bringing together an interesting group of writing instrument collectors primarily focused on the collection of graphite lead pencils. For a number of years now, I’ve been pleased to form part of this Association, which publishes the newsletter “The Pencil Collector” as the “Official...
The graphic art of 25 years of peace

The graphic art of 25 years of peace

In Spain 1964 marked the 25th anniversary since the end of the Civil War. The convenience of using the central courtyard of the building that housed the Traffic Department’s Head Office saw an improvised workshop set up for producing a series of billboards by components of Grupo 13, who were “invited” to participate in a...
Jordi Blassi and the Cuenca Museum

Jordi Blassi and the Cuenca Museum

In 1966 the Museo de Arte Abstracto Español (the Museum of Spanish Abstract Art) was opened in the Casas Colgadas (Hanging Houses), in Cuenca, exhibiting a collection of paintings and sculptures by Spanish artists associated with this movement that Fernando Zóbel had been amassing, by and large, in the preceding years. The museum opening represented...
The El Corte Inglés pennant

The El Corte Inglés pennant

I remember the morning I began working as Art Director in the Publicity Department of El Corte Inglés as if it were yesterday. I was sneaking between drawing tables to introduce myself to my new Creative Director when an older man – white hair, smoking a cigar – asked me if I knew how to...
Read the images of… Alberto Corazón

Read the images of… Alberto Corazón

In 1973 the Alberto Corazón exhibition titled ” Read the image” took place at the College of Architects headquarters, Barcelona and in the Iolas Velasco Gallery, Madrid. Ferràn Cartes wrote in the college’s CAU magazine –one of the few examples of design and visual communication critique in Spanish publications (see previous post)– that “an image’s...
Garbayo’s paper creatures

Garbayo’s paper creatures

“Garbayo, el grafismo valiente” is a book that Fermín Garbayo’s children have affectionally and thoughtfulness put together. It is an homage that covers the brilliant activity of one of the geatest names whitin the Spanish graphic design community. As Pepe Cruz Novillo wrote in Garbayo´s obituary in the newspaper “El País”: ‘Fermín had been one of most...
Number one seeds

Number one seeds

For Christmas 1969 the Spanish design tandem Elías + Santamarina from Asturias created the greeting for the Grafistas del FAD. It represented a unique form of illustrating the moment of creation according to the particular style of the 28 colleagues in the Association: Baqués, Barba, Bas, Costa, Creus, Cruspinera, Domenech, Dorado, Escutia, García Benavides, García...
Ramón Calderón from London to Santander

Ramón Calderón from London to Santander

One of the attractive elements of running a blog on the characteristics of “Graphic Pioneers” is coming across a significant graphic work of which I was completly unaware. Thanks to the great help of Mario Crespo López to whom I’m sincerely grateful for the graphic images that are presented in this post, I´ve had the...
FAD's graphic designers in black and white

FAD’s graphic designers in black and white

“I truly believe that the present work is a rich source of discoveries, full of pleasant surprises,” was how the ‘modest prologue’ by Swiss designer Donald Brun started. It was written in 1964 for the volume that compiled the work of 18 graphic artists from Agrupación FAD, edited to commemorate the early years of their...
San Isidro* Pioneers in Madrid

San Isidro* Pioneers in Madrid

In 1991, Carmen Herrero, director of Madrid’s Municipal Museum, organized a large and surprising exhibition, for the times, in the city titled “Festival Posters from the Museum’s Municipal collection, 1932-1991”. Although 118 posters were displayed on a variety of themes, the celebration of the San Isidro Festival predominated with a total of 90 posters, including...