70’s
Partierra’s Book Covers

Partierra’s Book Covers

As I focused on the mysterious figure of Joaquín Pertierra I discovered the legacy of a restless graphic artist who, while faithful to his era, also looked towards the future and whose work brought more question marks to the surface as I uncovered it. An illustrator by profession and both elusive and sporadic, he developed...
Before Penguin

Before Penguin

Edicions Proa, founded in 1928 in Badalona at a time of popular culture and athenaeums, is an exponent of the standard of Catalan publishing in the 1930s that came to the fore by way of an exhibition and the illustrated book: La propera festa del llibre serà de color taronja! Cinquanta anys del rellançament d’Edicions...
Pedro García-Ramos touring

Pedro García-Ramos touring

“And, nevertheless, the ensemble in the exhibition shapes a structured organic whole that rounds off answers, covering up possible fissures, consolidating the experiment and demonstrating the maturity and assurance of an almost philosophical work of investigation. Work that has not materialised from good taste, or a job well done, nor from the chosen profession of...
Cruz Novillo and Producers

Cruz Novillo and Producers

The first programme coordinated to unify printed and animated graphic art was used for Otto Preminger’s 1955 film The Man with the Golden Arm. The title sequence was designed by Saul Bass and featured an arm that traced the plot of the film: the drug addiction of its main character. The credits for the film...
Catalan activist design by Pilar Villuendas

Catalan activist design by Pilar Villuendas

“Looking over the images produced throughout these years goes above and beyond a possible analysis of their graphic values to become a statement of the small daily history of Barcelona.” Pilar Villuendas set up her studio in the mid 1970s. Looking through the designs compiled in this recently published book “Barcelona, Urban Iconography in Transition”,...
The El Corte Inglés pennant

The El Corte Inglés pennant

I remember the morning I began working as Art Director in the Publicity Department of El Corte Inglés as if it were yesterday. I was sneaking between drawing tables to introduce myself to my new Creative Director when an older man – white hair, smoking a cigar – asked me if I knew how to...
Read the images of… Alberto Corazón

Read the images of… Alberto Corazón

In 1973 the Alberto Corazón exhibition titled ” Read the image” took place at the College of Architects headquarters, Barcelona and in the Iolas Velasco Gallery, Madrid. Ferràn Cartes wrote in the college’s CAU magazine –one of the few examples of design and visual communication critique in Spanish publications (see previous post)– that “an image’s...
Garbayo’s paper creatures

Garbayo’s paper creatures

“Garbayo, el grafismo valiente” is a book that Fermín Garbayo’s children have affectionally and thoughtfulness put together. It is an homage that covers the brilliant activity of one of the geatest names whitin the Spanish graphic design community. As Pepe Cruz Novillo wrote in Garbayo´s obituary in the newspaper “El País”: ‘Fermín had been one of most...
Culleré's visual world

Culleré’s visual world

Pioneer is a polysemous word. It can signify the pioneer of an epoch, a brand new field, a precise style, a particular attititude or a different country. Albert Culleré -a dedicated follower of this blog- is a pioneer in several aspects of graphic design. As Joan Costa wrote in the following text, the specific fields...
Number one seeds

Number one seeds

For Christmas 1969 the Spanish design tandem Elías + Santamarina from Asturias created the greeting for the Grafistas del FAD. It represented a unique form of illustrating the moment of creation according to the particular style of the 28 colleagues in the Association: Baqués, Barba, Bas, Costa, Creus, Cruspinera, Domenech, Dorado, Escutia, García Benavides, García...
San Isidro* Pioneers in Madrid

San Isidro* Pioneers in Madrid

In 1991, Carmen Herrero, director of Madrid’s Municipal Museum, organized a large and surprising exhibition, for the times, in the city titled “Festival Posters from the Museum’s Municipal collection, 1932-1991”. Although 118 posters were displayed on a variety of themes, the celebration of the San Isidro Festival predominated with a total of 90 posters, including...
Filograf, a world of tests

Filograf, a world of tests

‘When my father founded Filograf. Instituto de Arte Gráfico, in 1947, a dream he had worked towards came true: to have a design studio and graphic design workshop set up in the same place. His broad experience as a studio manager in the publishing house Industrias Gráficas Seix y Barral, from Barcelona, proved that this...