70’s
Cruz Novillo “armed the Nativity” […in 1970]

Cruz Novillo “armed the Nativity” […in 1970]

The 1960s saw a generation of designers gestate to give new and regenerated momentum to drawing in the strictest sense. In 1965 Celestino Piatti published Celestino Piatti’s Animal ABC, which contained a concept of refined illustration that set trends and represented a benchmark for numerous draughtsmen and women, with its considerable success giving rise to...
Temas españoles (Spanish Matters): Verdú's covers

Temas españoles (Spanish Matters): Verdú’s covers

The magazine Temas españoles (Spanish Matters) was an instrument for disseminating Francoist thought. The content between its covers enables us to gain an understanding of the ideas that evolved during the dictatorship via a selection of relevant issues and the construction of an idiosyncratic imaginary. The two-tone covers belonging to the first four hundred editions...
Bechtold, “Destino (Destination)” Barcelona

Bechtold, “Destino (Destination)” Barcelona

Erwin Bechtold arrived in Barcelona in 1950, although, as Ricard Giralt Miracle wrote in 1993, more than simply arriving in Barcelona, he disembarked in Filograf (see previous posts), the graphic arts studio where this pioneer would print his and his clients’ work. Bechtold and Giralt Miracle crossed paths in careers bound to print and typography,...
Catalogue of "Encounters" in Pamplona

Catalogue of “Encounters” in Pamplona

In 1972, in the city of Pamplona, a number of artistic Encounters took place, which, when analysed with the perspective of the years that have passed, have taken on greater and greater importance. The Encounters were put forward with the objective that the audience should play a part in the artistic act without a particular...
Partierra’s Book Covers

Partierra’s Book Covers

As I focused on the mysterious figure of Joaquín Pertierra I discovered the legacy of a restless graphic artist who, while faithful to his era, also looked towards the future and whose work brought more question marks to the surface as I uncovered it. An illustrator by profession and both elusive and sporadic, he developed...
Before Penguin

Before Penguin

Edicions Proa, founded in 1928 in Badalona at a time of popular culture and athenaeums, is an exponent of the standard of Catalan publishing in the 1930s that came to the fore by way of an exhibition and the illustrated book: La propera festa del llibre serà de color taronja! Cinquanta anys del rellançament d’Edicions...
Pedro García-Ramos touring

Pedro García-Ramos touring

“And, nevertheless, the ensemble in the exhibition shapes a structured organic whole that rounds off answers, covering up possible fissures, consolidating the experiment and demonstrating the maturity and assurance of an almost philosophical work of investigation. Work that has not materialised from good taste, or a job well done, nor from the chosen profession of...
Cruz Novillo and Producers

Cruz Novillo and Producers

The first programme coordinated to unify printed and animated graphic art was used for Otto Preminger’s 1955 film The Man with the Golden Arm. The title sequence was designed by Saul Bass and featured an arm that traced the plot of the film: the drug addiction of its main character. The credits for the film...
Catalan activist design by Pilar Villuendas

Catalan activist design by Pilar Villuendas

“Looking over the images produced throughout these years goes above and beyond a possible analysis of their graphic values to become a statement of the small daily history of Barcelona.” Pilar Villuendas set up her studio in the mid 1970s. Looking through the designs compiled in this recently published book “Barcelona, Urban Iconography in Transition”,...
The El Corte Inglés pennant

The El Corte Inglés pennant

I remember the morning I began working as Art Director in the Publicity Department of El Corte Inglés as if it were yesterday. I was sneaking between drawing tables to introduce myself to my new Creative Director when an older man – white hair, smoking a cigar – asked me if I knew how to...
Read the images of… Alberto Corazón

Read the images of… Alberto Corazón

In 1973 the Alberto Corazón exhibition titled ” Read the image” took place at the College of Architects headquarters, Barcelona and in the Iolas Velasco Gallery, Madrid. Ferràn Cartes wrote in the college’s CAU magazine –one of the few examples of design and visual communication critique in Spanish publications (see previous post)– that “an image’s...
Garbayo’s paper creatures

Garbayo’s paper creatures

“Garbayo, el grafismo valiente” is a book that Fermín Garbayo’s children have affectionally and thoughtfulness put together. It is an homage that covers the brilliant activity of one of the geatest names whitin the Spanish graphic design community. As Pepe Cruz Novillo wrote in Garbayo´s obituary in the newspaper “El País”: ‘Fermín had been one of most...