Javier García del Olmo
Cruz Novillo “armed the Nativity” […in 1970]

Cruz Novillo “armed the Nativity” […in 1970]

The 1960s saw a generation of designers gestate to give new and regenerated momentum to drawing in the strictest sense. In 1965 Celestino Piatti published Celestino Piatti’s Animal ABC, which contained a concept of refined illustration that set trends and represented a benchmark for numerous draughtsmen and women, with its considerable success giving rise to...
San Isidro* Pioneers in Madrid

San Isidro* Pioneers in Madrid

In 1991, Carmen Herrero, director of Madrid’s Municipal Museum, organized a large and surprising exhibition, for the times, in the city titled “Festival Posters from the Museum’s Municipal collection, 1932-1991”. Although 118 posters were displayed on a variety of themes, the celebration of the San Isidro Festival predominated with a total of 90 posters, including...
(Yo, Gimeno) and the covers of UOMM

(Yo, Gimeno) and the covers of UOMM

José María Gimeno Ávila (Barcelona 1937 – Madrid 1987) signed his works with the pseudonym Yo, Gimeno (I, Gimeno). His oeuvre spanned every field: comics in the magazine Chicos, advertising, window dressing, animation in the Estudios Moro, murals for Renfe (Spanish Railway) and architects, and the decoration of entrance halls, cafes and restaurants. He also...
Prag (and #3)

Prag (and #3)

Issue # 3 of the PRAG magazine, Arte Gráfico Español, appeared as a biannual edition (January-June 1966). The bimonthly cycle was broken. The company, almost chimerical for its time, faded, having completed issue # 4 which never saw the light. The Miguel Ángel Echeverría and José María Gimeno (I am Me, Gimeno) Project was cut...
PRAG Magazine nº 2

PRAG Magazine nº 2

A previous entry in this Blog introduced the first edition of the Spanish Graphic Design magazine ‘PRAG’ and detailed numerous professionals who were active in the 20th century during the fifties and sixties and who we now revere as pioneers of Spanish graphic design. The second edition of this new magazine was published in November...
PRAG Magazine nº 1

PRAG Magazine nº 1

Without the printers Edicolor, PRAG magazine could not have existed in its three dimensions, as an agency, magazine and yearbook. It was a company equipped with workshops to complete the whole process: editing, reproduction, composition and printing, through to the binding. It was no wonder that such an advanced printers in moments of splendor undertook...