Pepe Cruz Novillo
Cruz Novillo and Producers

Cruz Novillo and Producers

The first programme coordinated to unify printed and animated graphic art was used for Otto Preminger’s 1955 film The Man with the Golden Arm. The title sequence was designed by Saul Bass and featured an arm that traced the plot of the film: the drug addiction of its main character. The credits for the film...
Cruz Novillo’s matchboxes

Cruz Novillo’s matchboxes

More than many a present day graphic designer has confirmed that in a society unaccustomed to good examples of design and suffering a lack of education within the discipline, the first time design’s contribution to daily Spanish life was of note to them was with the Fósforos del Pirineo matchboxes that Pepe Cruz Novillo designed in 1968. This was a...