Posts tagged "Advertisement"
Nueva Forma (New Form), architecture and modernity

Nueva Forma (New Form), architecture and modernity

Nueva Forma (New Form) was an architecture and art magazine that sought to modernise our culture and open out towards major international phenomena. Spanning across the 1960s and 1970s (1966–1975), it had the patronage of the Huarte family, promotors of a significant number of cultural initiatives that included the Pamplona Encounters in 1972 (see previous...
'Arte Comercial' magazine, advertising and organization?

‘Arte Comercial’ magazine, advertising and organization?

“Arte Comercial” (Commercial Art) was one of the few examples in the Spanish publishing world of a journal specializing in the field of advertising. Founded in 1946 by Emeterio Melendreras, a professional that straddled the fields of advertising and design management, it included works by most of the graphic designers of the time: Manolo Prieto...
The El Corte Inglés pennant

The El Corte Inglés pennant

I remember the morning I began working as Art Director in the Publicity Department of El Corte Inglés as if it were yesterday. I was sneaking between drawing tables to introduce myself to my new Creative Director when an older man – white hair, smoking a cigar – asked me if I knew how to...
Ramón Calderón from London to Santander

Ramón Calderón from London to Santander

One of the attractive elements of running a blog on the characteristics of “Graphic Pioneers” is coming across a significant graphic work of which I was completly unaware. Thanks to the great help of Mario Crespo López to whom I’m sincerely grateful for the graphic images that are presented in this post, I´ve had the...
The Morillas prescriptions

The Morillas prescriptions

Anna Calvera explains it very well in the text “From graphic artist to graphic designer” included in the tribute book to Antoni Morillas, admirably prepared by his son Lluis, a thorough documentation of his father’s professional path: “in the case of graphic designers the process followed is clear. When they start out as apprentices, they...
Grupo 13 exhibits in “Control”

Grupo 13 exhibits in “Control”

In Spain in 1962 the monthly magazine Control de Publicidad y Ventas (Control of Advertising and Sales) began, a pioneering publication with specialised information on advertising and marketing. In its 20th edition, from May 1964, an exhibition by Grupo 13 featured on the cover, with a 40-page special report inside. It opened with an article by...
Artists for Alter

Artists for Alter

During the 1939-1975 period there occurred in Spain a spectacular development of the chemical industry in general and in the pharmaceutical sector in particular. Along with the presence of the large multinational laboratories –Ciba Geigy, Sandoz or Roche– native companies like Uriach, Ibys or Alter were also active. This growth was reflected not only in...
Juan Toribio’s Trains

Juan Toribio’s Trains

In 1971 Renfe who monopolised rail transport in Spain, launched the foundations for a plan of action to position the train as an essential and unifying element in the country’s transport development. Renfe and its GID (cabinet of information and diffusion) hired the advertising agency Arce & Potti and together they created the appropriate communication strategies and undertook the...
The pharmaceutical graphics of Enric Huguet

The pharmaceutical graphics of Enric Huguet

“A graphic designer is a poet and linguist of the visual images of the world. Poetry brings warmth and emotion to the message. The linguist logic introduces clarity through the correct articulation of the message. Every work must have emotion, feeling and clarity” said Enric Huguet in an interview with the Col.legi de Dissenyadors Gràfics...
Joan Pedragosa’ clocks

Joan Pedragosa’ clocks

Pla Narbona wrote of Joan Pedragosa: “he has a geometric soul but doesn’t lack a poetic and metaphysical spirit”. This soul appeared in a particular way in a series of clocks called “Kartolinos” that Pedragosa designed in 1997. Clocks to be assembled in cardboard,  searching to become small, geometric and minimalist sculptures. Pedragosa used the...