Posts tagged "Manuals"
Juan Toribio’s Trains

Juan Toribio’s Trains

In 1971 Renfe who monopolised rail transport in Spain, launched the foundations for a plan of action to position the train as an essential and unifying element in the country’s transport development. Renfe and its GID (cabinet of information and diffusion) hired the advertising agency Arce & Potti and together they created the appropriate communication strategies and undertook the...
Pla-Narbona’s Cosmo(s)

Pla-Narbona’s Cosmo(s)

Pla-Narbona was “entrusted with the responsibility of creating the visual personality” of the Spanish company Industrias Cosmo,  as can be read in his magnificent and original Manual of Corporate Identity edited in 1969. This manual in its first part consisted of texts written by Will Burtin, Daniel Giralt-Miracle and the very Pla-Narbona, titled “Reflections on...