70’s
Josep Queralt, master classes

Josep Queralt, master classes

In December 2004, a show opened at the Museum of Valls, birthplace of Josep Queralt (1910–1993), curated by Santi Barjau and Jordi Paris. It presented works produced by this pioneer for local businesses and industry, including Farmacia Muret, Porcelanas Isard, and the iron and steel manufacturer, agricultural cooperative and printing house Moncunill. In the introductory...
Shouting at the wall

Shouting at the wall

Just a few months ago, the publication Crits a la paret i poemes visuals. Josep Pla-Narbona. Cartells 1947-2004, coordinated by the recently departed Professor Anna Calvera, was presented at the Barcelona Design Museum. In the files in my study, I still have the preparatory dossier in Catalan for this book, with a different working title...
Summer designs

Summer designs

The plaquettes were small publications, generally in the form of a notebook, which Ricard Giralt Miracle (see earlier post) sent to his clients and friends as Christmas greetings or notifications of the summer holiday period during which the pioneer closed his workshop Filograf (see earlier post). As Giralt Miracle himself stated about the plaquettes, they ‘have been the...
Echeverría and professional integrity

Echeverría and professional integrity

Miguel Ángel Echeverría is one of the foremost pioneers of design in Spain whose extensive international career and broad experience of creating and implementing corporate identity programmes have never quite received the kudos and recognition they deserve. Echeverría, who founded the company Gabinete Técnico Echeverría, maintains that you cannot design a visual identity and then ignore...
“Christmas” pioneers

“Christmas” pioneers

In 1953, Producciones Editoriales del Nordeste, PEN, published in its collection Books of the Unicorn, a small text book by Joan Josep Tharrats in which he made a tour of Christmas greetings in the form of postcards, Christmas cards, keepsakes, etc. From the miniatures of the Books of Hours to illustrations by Saul Steinberg, José...
The Poster in Asturias

The Poster in Asturias

It is inspiring to see how in recent years a proliferation of initiatives have materialized in the form of monographic books or exhibitions that are serving to recover and value the work of the pioneers of Spanish graphic design. Virtually all the graphic artists that appeared in the book “Pioneers” in 2007, years later are...
Poza at Grupo 13

Poza at Grupo 13

Juan Poza ­­Tártalo cites how the collaboration with Federico Ribas and his admiration for the works of Rafael de Penagos and Bartolozzi gave rise to his interest in the poster. In the years that saw the poster become the showpiece of visual communication, Poza would produce more than three hundred, many winning awards in the...
“Vellvé”, the first Iberian “sans serif”

“Vellvé”, the first Iberian “sans serif”

In November 1971 the Fundición Tipográfica Neufville (Neufville Type Foundry) presented the “Vellvé” alphabet designed by graphic artist Tomás Vellvé Mengual at an annual event organised by FAD. The presentation resulted in a complete font family of mobile typefaces in body text 24 and won the Laus Award as one of the three best graphic...
The Poster’s Third Dimension

The Poster’s Third Dimension

In 1890 the French painter Maurice Denis asserted: “remember that a painting – before it is a battle horse, a nude model, or some anecdote – is essentially a flat surface covered with colours assembled in a certain order”. If this reflection is transferred over to the understanding of a poster, then it is unsurprising...
Pla-Narbona: Letters as partitions

Pla-Narbona: Letters as partitions

“A chronicle and works by the draughtsman, engraver and sculptor Pla-Narbona” – with no reference to design – is the title of a publication that runs through Pla-Narbona’s career until 1974. As the same long title ran on it elaborated: “works from his beginnings to the present day, compiled, ordered, described and interpreted by Francesc...
Nueva Forma (New Form), architecture and modernity

Nueva Forma (New Form), architecture and modernity

Nueva Forma (New Form) was an architecture and art magazine that sought to modernise our culture and open out towards major international phenomena. Spanning across the 1960s and 1970s (1966–1975), it had the patronage of the Huarte family, promotors of a significant number of cultural initiatives that included the Pamplona Encounters in 1972 (see previous...
Santamarina, design for Asturias

Santamarina, design for Asturias

In 2000 an exhibition was held at the Palacio de Revillagigedo, in the Principality of Asturias, in homage to five graphic designers from Catalonia who were pioneers in their profession and originators of the ADGFAD movement –Domènech, Huguet, Pedragosa, Pla-Narbona and Vellvé–. Its catalogue was signed by Elías+Santamarina. Elías and Santamarina started out together in 1972 in...