70’s
The El Corte Inglés pennant

The El Corte Inglés pennant

I remember the morning I began working as Art Director in the Publicity Department of El Corte Inglés as if it were yesterday. I was sneaking between drawing tables to introduce myself to my new Creative Director when an older man – white hair, smoking a cigar – asked me if I knew how to...
Read the images of… Alberto Corazón

Read the images of… Alberto Corazón

In 1973 the Alberto Corazón exhibition titled ” Read the image” took place at the College of Architects headquarters, Barcelona and in the Iolas Velasco Gallery, Madrid. Ferràn Cartes wrote in the college’s CAU magazine –one of the few examples of design and visual communication critique in Spanish publications (see previous post)– that “an image’s...
Garbayo’s paper creatures

Garbayo’s paper creatures

“Garbayo, el grafismo valiente” is a book that Fermín Garbayo’s children have affectionally and thoughtfulness put together. It is an homage that covers the brilliant activity of one of the geatest names whitin the Spanish graphic design community. As Pepe Cruz Novillo wrote in Garbayo´s obituary in the newspaper “El País”: ‘Fermín had been one of most...
Culleré's visual world

Culleré’s visual world

Pioneer is a polysemous word. It can signify the pioneer of an epoch, a brand new field, a precise style, a particular attititude or a different country. Albert Culleré -a dedicated follower of this blog- is a pioneer in several aspects of graphic design. As Joan Costa wrote in the following text, the specific fields...
Number one seeds

Number one seeds

For Christmas 1969 the Spanish design tandem Elías + Santamarina from Asturias created the greeting for the Grafistas del FAD. It represented a unique form of illustrating the moment of creation according to the particular style of the 28 colleagues in the Association: Baqués, Barba, Bas, Costa, Creus, Cruspinera, Domenech, Dorado, Escutia, García Benavides, García...
San Isidro* Pioneers in Madrid

San Isidro* Pioneers in Madrid

In 1991, Carmen Herrero, director of Madrid’s Municipal Museum, organized a large and surprising exhibition, for the times, in the city titled “Festival Posters from the Museum’s Municipal collection, 1932-1991”. Although 118 posters were displayed on a variety of themes, the celebration of the San Isidro Festival predominated with a total of 90 posters, including...
Filograf, a world of tests

Filograf, a world of tests

‘When my father founded Filograf. Instituto de Arte Gráfico, in 1947, a dream he had worked towards came true: to have a design studio and graphic design workshop set up in the same place. His broad experience as a studio manager in the publishing house Industrias Gráficas Seix y Barral, from Barcelona, proved that this...
The Morillas prescriptions

The Morillas prescriptions

Anna Calvera explains it very well in the text “From graphic artist to graphic designer” included in the tribute book to Antoni Morillas, admirably prepared by his son Lluis, a thorough documentation of his father’s professional path: “in the case of graphic designers the process followed is clear. When they start out as apprentices, they...
We all wanted to be Diego Lara

We all wanted to be Diego Lara

Diego Lara was not strictly a Spanish graphic design pioneer although this definition could be attributed to him for many reasons. He is from a previous generation of designers to those who normally appear in this blog, Lara (Madrid, 1946-1990) employed his short but splendid repertoire of resources and good work in different areas that...
Artists for Alter

Artists for Alter

During the 1939-1975 period there occurred in Spain a spectacular development of the chemical industry in general and in the pharmaceutical sector in particular. Along with the presence of the large multinational laboratories –Ciba Geigy, Sandoz or Roche– native companies like Uriach, Ibys or Alter were also active. This growth was reflected not only in...
Amador Garrell: local design

Amador Garrell: local design

The graphic designer and printer Amador Garrell came from a long line of graphic arts professionals who were known for their experimental endeavours within the field. He began his career as a signwriter and cartoonist for the Catalan magazine “La Gralla”. In 1954, after completing his first few jobs in Barcelona, he returned to his...
Juan Toribio’s Trains

Juan Toribio’s Trains

In 1971 Renfe who monopolised rail transport in Spain, launched the foundations for a plan of action to position the train as an essential and unifying element in the country’s transport development. Renfe and its GID (cabinet of information and diffusion) hired the advertising agency Arce & Potti and together they created the appropriate communication strategies and undertook the...