Super Veloz Type: the supercalifragilistic typeface (II)
Of all of them (see previous post), Super Veloz was the one to bear the most fruit. Its main selling points were speed and savings. Using a single typeface, it was possible to produce many different creations. It allowed printers to make the leap into producing drawings, illustrations and logos using its modules, based on...
Super Veloz Type: the supercalifragilistic typeface (I)
As the final echoes of Bauhaus and the avant-garde movements were sounding, Europe witnessed the emergence of the so-called New Typography, initiated by Jan Tschichold with the publication of his 1928 book of the same name. Adopting a san-serif typeface, rational design, asymmetrical composition and formal construction based on geometry were put forward as the...