Echeverría and professional integrity
Miguel Ángel Echeverría is one of the foremost pioneers of design in Spain whose extensive international career and broad experience of creating and implementing corporate identity programmes have never quite received the kudos and recognition they deserve. Echeverría, who founded the company Gabinete Técnico Echeverría, maintains that you cannot design a visual identity and then ignore...
Juan Toribio’s Trains
In 1971 Renfe who monopolised rail transport in Spain, launched the foundations for a plan of action to position the train as an essential and unifying element in the country’s transport development. Renfe and its GID (cabinet of information and diffusion) hired the advertising agency Arce & Potti and together they created the appropriate communication strategies and undertook the...
Pla-Narbona’s Cosmo(s)
Pla-Narbona was “entrusted with the responsibility of creating the visual personality” of the Spanish company Industrias Cosmo, as can be read in his magnificent and original Manual of Corporate Identity edited in 1969. This manual in its first part consisted of texts written by Will Burtin, Daniel Giralt-Miracle and the very Pla-Narbona, titled “Reflections on...